Applying Design Thinking: Tales from the Field

Applying Design Thinking: Tales from the Field
Author(s):Scott Confer Infosys; Sanjay Batra Google; Hugues Belanger 1904labs
Abstract: It has been over 30 years since The Design of Everyday Things was published by Don Norman. An increasingly popular approach of “Design Thinking” owes much of its popularity to Norman’s notion of “Human-Centered Design.” Design thinking at its core empowers everyone on a team to “think like a designer” with an array of creativity approaches to solve complex problems. This panel will focus on the utility of Design Thinking by bringing together viewpoints from three experience designers with over 60 years of combined tenure creating products and services. By discussing the challenges in each of their respective industries of business consulting internet software and hardware development the panelists will share their experiences how design thinking can be applied and extended.