HFES Healthcare Technical Group and Product Design Technical Group Webinar: A Two-Way Street: The Relationship Between User-Centered Design and Post-Market Data

As a Senior Engineering Manager in ECRI’s Device Evaluation Group, Erin Sparnon leads a team of engineers and analysts in the testing and evaluation of medical devices as well as accident and forensic investigations involving device failures.  She has contributed to the safety of infusion pumps, electronic health records, medical device connectivity, and artificial-intelligence (AI)-enabled medical technologies.  Since joining ECRI in 2002, Ms. Sparnon has focused on reducing medical device errors and hazards through research, education, and advocacy with industry groups including ACCE, AAMI, HIMSS, and HFES.

Natalie Shortt is a Human Factors Technical Lead at Harvey Medical Consulting and is on the national and international committees that govern 62366. She has a significant amount of experience with submissions to the FDA. Natalie has also been with projects from start to end and can see the bigger picture of how PMS data can be utilised in pre-market. She notes that, “Post-market is not in scope for 62366, but pre-market activities should complement and support post-market lifecycle – so understanding and using PMS data is a necessary component for strong use-related risk management.”

Ashley Davies is a Sr. SEO Strategist at WillowTree, a digital product company. She began her career over 10 years ago in public relations with the brand at the center of the story, but now the customer is at the center because to succeed in search engine optimization you must be user-centric. She takes a multi-disciplinary mixed methods approach to insight-driven design. A researcher conducts Rapid Iterative Testing and Evaluation (RITE) to test her hypotheses from search demand data and analytics insights. She is also exploring ways AI can be used to perform sentiment analysis and topic modeling on user dialogue to inform product roadmap prioritization, because every customer touchpoint can make or break their relationship with your brand.

Ashita Kapoor is Associate Director for Consumer Reports’ Product Safety team. She is responsible for CR’s research and testing program that includes assessment of safe operation and use of consumer products. She spearheads a research program that employs contemporary data analytics to understand emerging and persistent trends in product safety across a broad variety of categories.

Kathryn Tippey, Ph.D., CPE, is a Senior Usability Designer at Philips. She works as part of their Usability Center of Excellence supporting usability researchers and designers in the end-to-end development process.