Humanistic Design: A Perspective on Design for Emotion, Needs, and Well-Being
This webinar is brought to you by HFES's Product Design Technical Group
Emotion is a central quality of human existence, and most of our behavior, motivation, and thought is enriched with, and influenced by emotions. Ignoring the emotional side of product experience would be like denying that these products are designed, bought, and used by humans. In his webinar, Desmet presents his ideas on how we can impose some structure on the limitless number of possible emotion-eliciting situations associated with product design. He addresses why and how products elicit emotions, and to what extent designers can influence or ‘design for’ these emotions.
A key proposition that will be explored in the webinar is that emotions are less intangible than they may seem at first sight if they are analyzed on the level of the underlying process. Here lawful relationships can be identified. Desmet discusses a model of product emotion that was developed to describe some of these universalities by specifying the structure of the process that elicits emotions. In addition, he will discuss some approaches to measurement and share some insights in how the focus on emotion can be broadened (and deepened) by targeting fundamental needs and sustainable well-being.
Pieter Desmet (PhD) is professor of Design for Experience and head of the Human-Centered Design Department at Delft University in The Netherlands. His research aims to increase our understanding of why and how design evokes emotion, and how it can contribute to the well-being of individuals and communities. He supervises a research group that studies various aspects of user experience, and is director of the Delft Institute of Positive Design, an initiative to stimulate the development of knowledge that supports designers in their attempts to design for human flourishing.
Pieter is partner of the research and design consultancy Emotion Studio and chairs the International Design & Emotion Society. He organised more than ten international academic conferences on the topic of design for experience and wellbeing in, for example, Hong Kong, Bogota, Chicago, and London. He published over 150 scientific (journal) papers, book chapters, and books on a variety of aspects of experience-driven design, reaching an audience of both scholars and practitioners.
Besides his research, he contributes to local community projects, such as sensory wellness neighbourhood parks, and a cultural Rotterdam-based “House of Happiness.”
Delft Institute of Positive Design https://diopd.org/
Emotion Studio https://emotion.studio
TU Delft page https://www.tudelft.nl/io/over-io/personen/desmet-pma